- the selling concept
Financial and business terms. 2012.
the selling concept
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selling concept — ➔ concept * * * selling concept UK US noun (also sales concept) MARKETING ► [C] an idea about how to sell a product: »The selling concept was to change the window display every week. ► [S] the idea that a company should … Financial and business terms
the production concept — ➔ concept * * * the production concept UK US noun [S] ECONOMICS, MARKETING ► the idea that a company should make low cost products in large quantities rather than products that suit customers’ particular needs for which they would pay more →… … Financial and business terms
selling concept — The idea that consumers will not buy enough of an organization s products unless the organization undertakes a large scale selling and promotion effort … Big dictionary of business and management
concept — con‧cept [ˈkɒnsept ǁ ˈkɑːn ] noun 1. [countable] MARKETING an idea for a product: • the management of an R&D process, from an original concept through to marketing, manufacture and end use ˈmarketing ˌconcept [countable] MARKETING an idea for a… … Financial and business terms
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